Millenials: the digital generation 34% of the entire population.
107.8 millions of mobile devices users.
Year 2020, 62.1 millions of smartphones users are estimated.
68 millions of internet users 15.6 millions of users between 15 y 24 years old.
A great way of transmiting information that otherwise would be hard to transmit.
High memory rate about the video game content.
Constant exposure of the brand to the users.